NoCode and AI

Turn Your Skills into Cash: a Roadmap to Your Personal Business Plan

Alan Mourgues
April 3, 2024

Let's have some fun and tackle something you've been putting off because it seemed too hard to start.

Picture this: Joe is a geologist with lots of experience, and he's been thinking about teaming up with his friend Peter, who's an engineer. They want to showcase to the Industry what they can do.

You can pretend to be Joe or Peter—it's a story for anyone, really. Watch how you can come up with a business idea and plan it all out in just five minutes.


My name is Joe. I am a seasoned senior exploration geologist in the oil and gas industry, with expertise spanning technical and commercial domains. My primary skill involves analyzing cross-domain information to conduct portfolio analysis and assemble exploration portfolios for oil and gas companies. Currently, I work part-time, three days a week, and am seeking opportunities to utilize my skills on the remaining two days. I aim to establish myself as a consultant, offering my expertise to companies on a freelance basis. Furthermore, I plan to productize my skills and sell them as turn-key digital solutions. One potential strategy is partnering with my colleague and friend Peter, who has extensive expertise in petroleum and reservoir engineering. Together, we can enhance our portfolio creation services by incorporating comprehensive subsurface modelling. Your task is to help me generate ideas and design a roadmap to achieve these goals. Let's start by creating five alternative value proposition statements. Please provide your input in a table format, listing the value proposition statement and the market segments targeted by each.



Great. Now, to develop my positioning strategy, I need a transformation statement for each market segment mentioned in the table above. These statements are key messages designed to entice each market segment towards my offer. Please present the output in a two-column table with 'Segment' and 'Transformation Statement' as the headings.



For each market segment, with the above transformation statements, build a customer persona profile, including, name, overview, problem, pains, goal, benefits, trigger, barriers, status quo, context.


Large Multinational Corporations

Mid-sized Operators

Independent Operators

Startups and Technology-focused Companies

Environmental and Sustainability-focused Organizations


To effectively sell the transformation, I need to make my positioning actionable. Help me apply this positioning to my business through the development of a Big Idea, establishing the Tone of Voice, crafting headlines, and setting pricing strategies.


Big Idea

"Transforming Exploration through Data-Driven Insight and Engineering Excellence"

This Big Idea encapsulates the essence of your consultancy - leveraging deep geology and petroleum engineering expertise to enable oil and gas companies to make informed, strategic decisions in exploration and asset management. It speaks to the integration of cross-domain analysis and the application of comprehensive subsurface modeling to reduce risks and uncover opportunities.

Tone of Voice

Your Tone of Voice should be:


Crafting headlines that grab attention and communicate your value proposition quickly is key. Here are a few examples tailored to different aspects of your offer:

Pricing Strategies

Developing the right pricing strategy involves balancing your value proposition with market expectations and client budgets. Consider these strategies:

  1. Value-Based Pricing: Set prices based on the perceived value to the client rather than the cost to you. This can be particularly effective for highly specialized consulting services where the return on investment (ROI) can be significant for the client.
  2. Tiered Service Offerings: Offer different levels of service or packages to accommodate various needs and budgets. For example:
    • Basic Package: Includes initial portfolio review and analysis.
    • Premium Package: Comprehensive exploration strategy development, including subsurface modeling and risk assessment.
    • Custom Consulting: Fully customized solutions for unique client needs.
  3. Performance-Based Pricing: Consider offering a performance-based component, where part of your fee is tied to the results achieved. This aligns your interests with those of your clients and can be particularly attractive to them.
  4. Subscription Model for Digital Tools: If developing digital solutions, a subscription model can provide ongoing revenue and align with clients’ preferences for OPEX vs. CAPEX spending.


“I need to acquire users that match my customer personas. Suggest me ten distribution ideas”


  1. LinkedIn Sponsored Content and InMail Campaigns: Target specific roles within companies (like exploration directors, VPs of Exploration, sustainability leads) with personalized messages and content that resonates with their challenges and goals.
  2. Industry Webinars and Virtual Workshops: Host webinars and workshops on key topics like sustainable exploration practices or leveraging data analytics in exploration strategy, featuring case studies or previews of your digital tools.
  3. Partnerships with Industry Associations: Collaborate with industry associations to sponsor events, publish research papers, or contribute to their newsletters, establishing your authority and reaching a broad audience.
  4. SEO and Content Marketing: Develop a content strategy focused on keywords and topics relevant to your target personas. Blogs, white papers, and case studies can highlight your expertise and solutions to common industry challenges.
  5. Guest Podcasts and Interviews: Appear as a guest on popular oil and gas industry podcasts or online interviews to discuss current trends, challenges, and how your consultancy addresses these issues.
  6. Trade Shows and Conferences: Attend and present at industry trade shows and conferences. Consider having a booth or sponsoring a session to increase visibility.
  7. Referral Program: Encourage word-of-mouth marketing by establishing a referral program for existing clients, rewarding them for referring new business to you.
  8. Targeted Email Campaigns: Use a segmented email list to send personalized content and offers to specific groups within your target market, based on their interests and business needs.
  9. Co-Marketing with Complementary Businesses: Partner with companies offering complementary services or products to co-host events, develop joint content, or offer bundled services.
  10. Social Media Community Building: Create and engage in online communities on platforms like LinkedIn or specialized forums where professionals in your target market are active. Share insights, answer questions, and build relationships.


Summarize the critical features my offering should have to provide irresistible value to users and to distinguish it from existing consultancies or competitors.


  1. Integrated Technical and Commercial Expertise: Offer a rare combination of deep geological analysis with commercial acumen, enabling clients to not only find but also effectively exploit and manage their resources.
  2. Advanced Subsurface Modeling: Utilize cutting-edge subsurface modeling techniques to provide detailed reservoir characterization, risk assessment, and scenario planning, significantly reducing exploration risks and enhancing decision-making.
  3. Customized Digital Solutions: Develop proprietary digital tools and platforms that integrate data analysis, portfolio management, and predictive modeling, offering scalable and customizable solutions that address specific client needs.
  4. Sustainability Focus: Embed sustainability and environmental stewardship into your exploration strategies, helping clients navigate regulatory requirements, societal expectations, and future-proof their operations.
  5. Actionable Insights: Leverage your cross-domain expertise to deliver actionable insights, not just data, enabling clients to make informed strategic decisions quickly and confidently.
  6. Collaborative Approach: Foster a collaborative approach with clients, working closely with their teams to ensure solutions are practical, implementable, and aligned with their corporate culture and goals.
  7. Flexible Engagement Models: Provide flexible engagement models, including project-based, retainer-based, and subscription models for digital products, allowing clients to choose the best fit for their needs and budget.
  8. Performance-Based Pricing Options: Offer performance-based pricing models where possible, aligning your success with the client's outcomes and building trust and credibility.
  9. Continuous Innovation and Learning: Commit to continuous innovation and staying ahead of industry trends, ensuring your clients benefit from the latest thinking, technologies, and methodologies.
  10. Global and Local Market Insights: Blend global industry perspectives with local geological and market insights, offering tailored strategies that recognize the nuances of different regions and markets.


Now, please provide me with ten ideas for digital products that package our skill sets. These should effectively showcase our expertise and value proposition.


  1. Exploration Strategy Simulator: A web-based tool that allows users to input geological data and other parameters to simulate exploration scenarios, helping companies assess potential exploration strategies and their outcomes.
  2. Subsurface Modeling Software: Advanced software that provides detailed subsurface models based on geological data, incorporating your unique methodology for risk assessment and asset evaluation.
  3. Portfolio Analysis Platform: An online platform that integrates data from various sources, offering comprehensive portfolio analysis with insights into asset optimization, investment strategies, and risk management.
  4. Sustainability Assessment Tool: A digital solution for evaluating and improving the sustainability of exploration projects, offering insights into environmental impacts, regulatory compliance, and community engagement strategies.
  5. Digital Training Modules: E-learning courses or webinars on topics such as advanced reservoir engineering, exploration strategy development, and sustainability practices in oil and gas exploration.
  6. Market Trends Dashboard: A real-time analytics dashboard that tracks global oil and gas market trends, including supply-demand forecasts, price fluctuations, and geopolitical impacts, helping clients make informed decisions.
  7. Collaborative Exploration Planning Platform: A cloud-based platform that facilitates collaboration among geologists, engineers, and business analysts, enabling integrated exploration planning and decision-making.
  8. Risk Management Framework: A comprehensive digital guide or toolkit for managing exploration and operational risks, incorporating your proprietary methodologies and best practices.
  9. Customizable Reporting Templates: A set of digital templates for generating reports on exploration activities, portfolio performance, and sustainability metrics, customizable to meet various regulatory and internal reporting requirements.
  10. AI-Powered Insights Engine: An AI-driven platform that analyzes exploration data, historical project performances, and market trends to provide predictive insights, recommendations for exploration sites, and investment strategies.

As a final step, I requested that the full business plan be turned into a mind map for a clear, consolidated visualization:


Consolidate all of the above into a business plan mind map. This should depict all the tasks required across the various areas of setting up the business and navigating towards our goals. Include as many sublevels in your mind map as you deem necessary, and provide your output in markmap.js format


To see the resulting interactive mind map and a demonstration of how you can generate it  click here.

There you go, folks, a fully fleshed-out roadmap to get your 'JOE, INC.' business off the ground.

I’ve made the ChatGPT conversation public, which you can see in full here: link

If you're looking to monetize your skills but don't want to deal with any of this tedious stuff, that's precisely where our value proposition lies; we want to facilitate everything for you.

You bring your skills; we'll bring them to market. All you need to do is start by getting in touch. If you have a product that you believe others may find valuable, I want to collaborate on a case study with you and showcase the journey from zero to hero. Just get in touch!

More Tools

Explore a curated collection of valuable resources in our Store, all designed to help you upskill. Currently, you can take advantage of three exclusive, limited-time offers, each crafted to aid in funding our initial marketing efforts.

Alan is a Consulting Petroleum Reservoir Engineer with 20+ years of international industry experience. Alan is the founder of CrowdField, a marketplace that connects Oil & Gas and Energy businesses with a global network of niche talent for task-based freelance solutions. His mission is to help skilled individuals monetize their knowledge as the Energy transition unfolds, by bringing their expertise to the open market and creating digital products to sell in CrowdField's Digital Store.


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How we can help

At CrowdField, our mission is to empower YOU—helping you showcase your skills in the open market and monetize them effectively. Here's how you benefit from being with us:

👉 Make your mark and find freelance opportunities by listing yourself in our freelancer directory to get noticed. Join us for free here.

👉 Turn your skills into digital products that sell. We'll help you polish, launch, and list them in our Store, promote them on our LinkedIn page, to our email subscribers, and feature your success in a case study on our Blog, amplifying both your product and personal brand. Whether you're at the idea stage, midway through implementation, or nearing completion, if you see potential for monetization, we're interested. Take the first step by getting in touch to start a conversation at

👉 Discover bargains in our digital store with heavily discounted prices during our market discovery period. Take advantage of these limited-time offers as we expand our network. Dive in now and find your gem! Got to Store