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Oil and Gas skill monetization: Subscription Models vs. One-off Sales

Alan Mourgues
October 3, 2023

Subscription Models


The subscription model of monetizing oil and gas skills has become increasingly popular in recent years. Subscription-based monetization allows professionals to charge a recurring fee for access to their skills. This model gives professionals the advantage of a steady monthly income, allowing them to plan for the future and manage their expenses more effectively.


The subscription model also allows professionals to create a long-term relationship with their clients. Professionals can use this relationship to build trust and loyalty, which can lead to more business opportunities. Additionally, subscription-based monetization makes it easier for professionals to track their progress and measure the success of their services.


The main challenge with the subscription model is that it requires professionals to consistently deliver value to their clients. Professionals must ensure that their services are of the highest quality, as clients are more likely to cancel their subscription if they are not satisfied with the results. Professionals must also be mindful of the pricing of their services, as clients may not be willing to pay for a service that is too expensive.


Furthermore, the subscription model may require professionals to invest in a marketing strategy to attract and retain clients. Professionals must also be aware of the competition in the market, as this could affect the pricing of their services.


Overall, the subscription model of monetizing skills in the oil and gas industry offers many benefits, such as a steady income and a long-term relationship with clients. However, professionals must be mindful of the challenges associated with this model, such as the need to consistently deliver quality services and the competition in the market.


One-off Sales


One-off sales, also known as pay-per-use models, are a popular monetization model for professionals in the oil and gas industry. This model involves professionals selling their services or products to customers on a one-time basis. Professionals are able to set their own prices and customers are only required to pay for the services or products they need.


One-off sales are beneficial for professionals in the oil and gas industry in that they provide more flexibility and control over pricing. This model gives professionals the ability to adjust their prices according to the demand of the services or products they are offering, allowing them to maximize their profits. Additionally, one-off sales require less commitment from customers, as they are only required to pay for the services or products they need.


On the other hand, one-off sales do have some drawbacks. The biggest challenge with this model is that it requires professionals to continually seek out new customers in order to keep their business afloat. Additionally, one-off sales require professionals to invest more time and effort into marketing and advertising their services or products. Lastly, this model does not provide customers with any ongoing support, which can be a disadvantage for both customers and professionals.


Comparison of Benefits and Challenges


Subscription models and one-off sales are two popular monetization models for professionals in the oil and gas industry. Each of these models come with their own set of benefits and challenges.


Subscription models offer a predictable and steady income stream. Professionals can count on a certain amount of money coming in each month, giving them a sense of security and stability. Subscription models also provide professionals with a steady stream of customers, allowing them to build and maintain relationships with those customers.


On the other hand, subscription models require professionals to commit to providing a certain level of service over a long period of time. This can be difficult to manage, especially if the service requires a large amount of time and effort. Subscription models also require professionals to constantly create new content in order to keep customers engaged.


One-off sales provide professionals with a large lump sum of money upfront. This can be beneficial for professionals who need a large amount of money quickly. Additionally, one-off sales are often easier to manage than subscription models, as they typically require fewer commitments over a shorter amount of time.


However, one-off sales can be difficult to scale. Professionals can only make money from one-off sales if they are constantly creating new products and services. Additionally, one-off sales can be unpredictable, as there is no guarantee that a customer will purchase a product or service.


Overall, subscription models and one-off sales both offer their own unique benefits and challenges. Professionals in the oil and gas industry should carefully consider their own needs and goals when deciding which monetization model is best for them.


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Alan Mourgues is a Petroleum Reservoir Engineering Consultant with 25 years of international experience. He is the founder of CrowdField — the go-to hub for Oil & Gas subsurface professionals to upskill, freelance, and monetize their expertise. CrowdField brings together a global community through: i) Freelance marketplace for niche talent and task-based solutions; ii) Digital Store & Vault of engineering tools, workflows, and resources; iii) AI Hub showcasing startups, workflows, and use cases; iv) Learning resources including webinars, blogs, and curated datasets. Alan’s mission is to empower professionals to turn knowledge into income and future-proof their careers as the energy transition unfolds.

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